Unique profiles for each family member

Create unique profiles for up to 2 adults and 4 children so family members can share a tablet and still keep personalised settings such as e-mail and social accounts, home screen carousel, and even their own level in Angry Birds.

Revolutionary parental controls with Amazon FreeTime

Amazon FreeTime allows parents to create a profile for each of their children and choose what books, apps, games and videos they want to give their kids access to. Also, it's easy to set daily limits for tablet use or restrict certain categories—such as games and video—while leaving unlimited time for reading. When kids use Amazon FreeTime, it's like they have their very own personalised tablet.

Perfect for parents...

Amazon FreeTime is a new service, built to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose the content they want to give their kids access to. Amazon FreeTime is free on the Fire HD and HDX 8.9.

Amazon FreeTime now includes Video. Shop for thousands of movies and TV shows and add them to Amazon FreeTime.

...And perfect for kids

When children use Amazon FreeTime, it's like they have their very own personalised tablet. The background colour and fonts change to a child-friendly design. Children only see the titles that have been selected for them and their most recently viewed titles are displayed on their Home screen Carousel. Children can even navigate to content using pictures based on characters or topics - for example "Cinderella", "Dinosaurs", or "Puppies".

Kindle Unlimited

NEW—With Kindle Unlimited, you can read as much as you want, choosing from over 650,000 titles and thousands of audiobooks. From mysteries and romance to sci-fi and more, freely explore new authors, books and genres on any device for just £7.99 a month. Try Kindle Unlimited free for 30 days. Massive book selection

Shop in the Kindle Store for over 2 million of the most popular books, or explore millions of free, public domain books such as Pride and Prejudice, A Tale of Two Cities and Oliver Twist.

Vibrant HD magazines

Enjoy over 800 magazines in brilliant HD, with beautifully detailed illustrations and glossy full-colour layouts. Magazines and newspapers include favourites such as Glamour, Vogue, The Telegraph and Mail Plus. Find our selection of available magazines and newspapers in the Amazon Appstore on your Fire.

Exclusive Kindle titles

Over 500,000 Kindle exclusive titles from best-selling authors including Michael Ridpath and Phil Rickman.

Audiobooks by Audible

Audible is an Amazon company and offers more than 100,000 titles written by best-selling authors and performed by world-class narrators including leading Hollywood actors like Jake Gyllenhaal (The Great Gatsby) and Kate Winslet (Matilda) as well as much-loved British celebrities like Stephen Fry (More Fool Me) and Miranda Hart (Is It Just Me?). Simply purchase and download any audiobook to your library using 1-Click™ or become an Audible member and download one book per month for only £7.99/month. If you are new to Audible we'll give you a one-month free trial.

Ultra-fast Silk web browser

Amazon Silk is a cloud-optimised web browser, exclusive to Fire devices. The latest version is faster and packed with new features. The Content Discovery feature provides helpful, contextual pointers to related topics while reading an article on the web. Other new features include private browsing, print support, and the ability to sync bookmarks, open tabs, and history between your Fire tablets and Fire phones

Facebook & Twitter

Fire tablets are fully integrated with Facebook and Twitter, making it easy to connect and share with friends and family. Sync Facebook photos, share quotes and passages straight from your book and more.

Enjoy and share

Relive your most memorable moments in stunning HD. Our beautifully designed photo app makes it easy to view your albums or watch personal videos. And sharing your photos couldn't be easier—just tap on individual images to e-mail them or to post them on Facebook or Twitter.

Import and edit

Fire makes it easy to keep your favourite photos and personal videos close at hand. Download your albums from Facebook or add photos and personal videos (up to 20 minutes long) to Amazon Cloud Drive from your PC, Mac or phone. Editing on your Fire is just as easy: simply select a photo to begin editing or use one of the many popular apps in the Amazon Appstore.

Mirror your screen

Turn your television into your tablet monitor. Fire tablets now include a SlimPort enabled micro USB port that lets you view images and HD video from your tablet on any compatible TV or monitor. With Fire HDX tablets, wirelessly mirror your tablet screen with select Miracast-enabled accessories and TVs.

The best HD games

Fire tablets are built for gaming, with tilt, turn and multi-touch controls. Enjoy best-selling HD games such as F18 Carrier Landing II, Angry Birds Stella, Hearthstone: Heroes of Warcraft, Call of Duty®: Heroes and Candy Crush Saga.

Your favourite apps

Fire tablets give you instant access to the most popular apps, including titles such as TVGuide.co.uk, Gumtree, Daily Telegraph and Met Office Weather.